My lips have been incredibly chapped, and most balms and lip masks have either not been helping or actually making it worse. It got to the point recently that I went to Walmart and got a big tube of Lansinoh nipple ointment. I figured, it helped with chapped nipples when I was nursing, so it would probably help my chapped lips. Well, it's amazing, and my lips were significantly better by the next morning.
The problem is that I don't want to carry a huge tube of nipple cream around in my purse all the time, and I knew they used to sell the same product in tiny tubes that I could throw in my purse. They don't have those (at least not on Amazon) anymore, but they do have these lip balms, which are the exact same thing, but they don't say "nipple" on the package, and they have the little slanted applicator tip. They are GREAT, the size and name are discreet, and I keep one in my purse at all times.
But I also still keep a big tube of the nipple cream next to my bed and one in the bathroom so that I can slather it on at night. It costs less than 1/2 the price per ounce, so it's much more cost effective, and it's great for all kinds of skin issues besides chapped lips (hello, soft knees and elbows!). I even use it for "slugging" - adding a thin layer all over my face some nights to lock in my moisturizer.
So, absolutely get some of these little guys for your purse or your pocket, but if you're finding yourself wanting to slather your whole body in a thick layer of this amazing stuff, grab yourself a tube of nipple ointment and keep it next to your bed.